My inbox is filled every day with liberal organization and Democrat candidate’s emails that I have never opted-in to receive, far more than conservative or Republican candidates. Fortunately for them, the 2003 CAN-SPAM Act exempted political email spam under grounds of it being free speech. This is also why political candidates can call you, even if you have opted out your phone number to receive unsolicited telephone calls and can ignore “No Solicitation” signs in one’s neighborhood. For this article, I will focus on emails that I never signed up to receive.
Yesterday is just a normal day of emails I receive daily. I received three emails from the Donald Trump campaign, one including an offer for a special Platinum Card! One came from “The Donald” and the other two came from Lara Trump and another from Eric Trump. All the emails were respectful and professional.
On the liberal and Democrat Party side, we see a completely different story from the 29 emails I received yesterday, which is the norm. And each email’s intent is clearly designed to raise money in $2, $3, or $5 increments. In big bold type one states, “We need $15,000 by 9:00 AM tomorrow to keep our ads alive!” And if I donate just $5 it will be matched by someone who will add 450%. One campaign for a gentleman running in Montana breathlessly is asking (in two original emails on the same day) for my $5 with, “Steve refuses to take any contributions from corporate PACs. Instead, we’re building this campaign with grassroots contributions from folks like you. If you can, will you chip in for the first time to power this campaign?“
Another email, two of which I received from TurnOut yesterday, made it clear for a poll they were conducting on whether public schools should open up in the fall, I would need to make a donation first. “A $3 donation is all we’re asking from you to support these goals. Success requires donations from our polling participants. [EXTREMELY LIMITED] Top Democrats are now 350% Matching donations on our Actblue donation page to defeat Donald Trump. Will you finish the poll and donate on the next page?“
Joe Biden emails me stating, “Every day that Donald Trump is in office, the Affordable Care Act is at risk. After he failed to repeal Obamacare, Trump has been doing everything he can to sabotage it. And he’s actively trying to get the entire law struck down in court — including protections for people with pre-existing conditions.” Then he asks for my $5 otherwise Trump will “rip health care away from millions…”
The general theme of most of these daily emails I receive is that the world is going to Hell in a handbasket and without my $5 the horrible people on the other side are going to win. This is Marketing 101: create urgency, make the price point low enough to complete a sale, and make sure “my team wins.”
I am not saying there is anything wrong with what any political campaign wants to put out there, so long as it is factual. As mentioned, it’s all marketing. It is annoying though, that even though I have unsubscribed from many of these lists, the emails keep coming, just from other candidates or other organizations.
And the political marketing machine seems to work. In June 2020, Joe Biden and the DNC raised $141 million and Donald Trump and the RNC raised $131 million. For the record, Jo Jorgensen raised $131,000 in June 2020, which pales in comparison, though she is not getting the steady flow of free name recognition by the mainstream media as her two opponents even though she will be on the ballot in all 50 states alongside them.