Palm Beach, Fla. – International hotelier, Worth Avenue Association Historian, and Palm Beach aficionado Rick Rose toasted the release of his first book: “Palm Beach: The Essential Guide to America’s Legendary Resort Town” at an event held at The Breakers last night.
With over 200 in attendance, supporters of Rose showed in abundance to celebrate the early success of Palm Beach’s first full-color illustrated guide. Already in its second print publishing by Globe Pequot, an imprint of Rowman & Littlefield, the book is a rich and beautifully curated collection of destinations, must-sees and restaurant and shopping recommendations in what has become known as “American’s First Resort Destination.”
With tourism leaders, elected officials, residents and Palm Beach society in attendance, supporters not only showered Rose with praise but did their part to support the Town of Palm Beach United Way, with a portion of book sales proceeds going directly to the organization. “The United Way is an important part of Palm Beach, the work they do in our community is commendable, and I wanted to be able to give back,” said Rose. Book signings went on throughout the night, with Rose mix and mingling with guests like Jay Boodheshwar, Glenn Jorgensen, Jorge Pesquera, Cynthia van Buren, Jed & Blythe Lyons, Cynthia van Buren, Jed & Blythe Lyons, Anka Palitz and West Palm Beach City Commissioner Shanon Materio amongst others.
A second-generation Floridian born and raised in the Palm Beach area, Rose graduated from the Florida State University College of Business with a degree in hospitality management and worked for major hotel groups for 20 years, mainly in international sales and marketing. He left the international hotel business in 2004 and now co-owns and operates Grandview Gardens Bed & Breakfast and Palm Beach Vacation Rentals in West Palm Beach.
After opening his B&B, Rose was perplexed by many European guests who didn’t know the difference between Palm Springs, California, and Palm Beach. Armed with this traveler insight, Rose engaged the help of a friend, local legendary Florida historian Jim Ponce. Together, Rose and Ponce established a tour for B&B guests so they could learn about local history and see the most important points of interest. The tours became very popular and subsequently Rose developed a passion for local history, becoming Jim’s understudy and eventually, the historian for the Worth Avenue Association. Leading 2,000 visitors a year on public and private tours of Worth Avenue and Palm Beach Island and hosting more than 1,800 guests a year at his boutique inn, Rose was inspired to write a local guide to help visitors make the most of their visit to Palm Beach.
Today, Rose is an active member of the Historical Society of Palm Beach County, the Flagler Museum and the Palm Beach Preservation Foundation. He was also appointed by the Palm Beach County Board of Commissioners to serve on the board of directors of Discover the Palm Beaches, Palm Beach County’s destination marketing organization.