Monster and Brandwatch announced earlier this week the results of their second annual Monster and Brandwatch Job Report, a social media study of job sentiment and corresponding interactive infographic on the insights. The study analyzed over 2 million tweets about job sentiment indicates significant shifts in where people love and hate their jobs in the U.S.
“Perception of professional happiness is continuously evolving, influenced by a variety of external and personal factors. These range from uncertainty driven by volatile financial markets and the US presidential election, to work environment and employee benefits,” said Matt Anchin, Senior Vice President, Global Communications, and Content at Monster. “The latest data shows some drastic changes compared to last year’s report, indicating that people are potentially approaching their work lives differently. Additionally, whether you are a job seeker looking for a new opportunity with high happiness potential or are an employer trying to increase employee satisfaction, it seems that the adage ‘location, location, location’ may just be the most important thing to consider.”
The biggest findings surround state populations, where it has been found that overall population is now a key indicator of job satisfaction in the US. The states where employees tweet about loving their job the most include 7 out of the 20 least-populated states. See the top 10 states with the happiest employees here:
3. North Dakota
In contrast, the states with the least happy employees are all exclusively in the Eastern half of the US. At the same time, the top 10 states in which people on Twitter hate their job at a higher ratio than loving their job are consistent with last year’s results. All are exclusively in the Eastern half of the US, and eight of last year’s 10 lowest-ranked states made a showing again this year. Furthermore, three of the 10 most populous states in the country according to the US Census Bureau – Michigan, Ohio and Florida – appear on this list, suggesting that population size significantly impacts job hate in addition to job love.
This correlation suggests that population size significantly impacts job hate. See the top 10 states with the least happy employees here:
3. West Virginia
4. New Jersey
Additionally, the study found that July remains the most hated month of the year and Thursday overtook Friday as the day with the highest job love to hate ratio in the past 12 months. This likely is a result of socio-economic trends that seem to have caused a shift in the days of the week that US workers tweet most positively when it comes to work. The data suggests that more flexible schedules are driving a change in the perception of work hours.
While July remains the most hated month of the year, October is now the most loved month, a change from last year’s top month for job love, November.
There has also been a shift in the days of the week that U.S. workers tweet most positively about work, with Thursday overtaking Friday as the day with the highest job love-to-hate ratio.
“With the ever-increasing popularity of social media platforms, it’s becoming more and more common for people to publicly share their opinions about anything and everything – both personal and professional – at incredible scale. A collection of social media mentions is an extremely interesting dataset because it gives you a rare opportunity to evaluate an audience’s natural and unfiltered opinions on a topic,” said Amy Barker, Head of Analytics at Brandwatch. “This study revealed that workplace social dynamics appear to also now play a greater role in job sentiment. Workers tended to refer to ‘people’ in conversations where both job love and job hate is expressed. This suggests that it’s not always about the work, the pay, or the office, but about who you spend every day with.”