Shaklee Independent Distributors reach out to help build greener communities in commemoration of the 50th anniversary of Basic-H®
PLEASANTON, Calif. – (April 8, 2010) – Shaklee Corporation, the number one natural nutrition company in the U.S., will be hosting hundreds of events throughout the United States and Canada to help promote environmental responsibility in honor of Earth Day’s 40th anniversary. These events, led by Shaklee Independent Distributors, will range from tree-planting activities to eco-fairs and informational meetings.
In addition to celebrating Earth Day, Shaklee also will be celebrating a significant milestone of its own—the 50th anniversary of Basic-H®, one of the first nontoxic, biodegradable surfactant cleaners in the world. In honor of the anniversary, bottles of Basic H2® Organic Super Cleaning Concentrate—an updated and more concentrated edition of Basic-H—will feature a commemorative seal for a limited time only. Basic H2, the flagship product of the Shaklee Get Clean® household line, provides a super-safe, really powerful, doubly-concentrated clean with thousands of uses. This phosphate-free formula is also concentrated, so it saves money and helps reduce waste compared to ready-to-use cleaners. In fact, the number of Basic H2 bottles sold last year contained the same amount of clean as nearly 1.7 million 26-ounce bottles of conventional, ready-to-use window cleaner—that’s enough bottles to wrap around the earth 11.4 times. Through sales of Basic H2, combined with last year’s sales of Get Clean Starter Kits, Shaklee saved 71 million pounds of greenhouse gases and 31 million pounds of packaging waste.
“There’s only one earth and we have to do all we can to protect it,” says Shaklee Chairman and Chief Executive Officer Roger Barnett. “That goes beyond reducing and recycling. It means reconsidering our options and changing the way we do things. It could be biking to work, using energy-efficient light bulbs, or switching to environment-friendly household cleaning products. If we all make a conscious effort to preserve the planet, imagine the difference we can make.”
The environmental heritage of Shaklee dates back more than 50 years—before Earth Day was established. The company was the first in the world to be Climate Neutral™ certified in 2000, and was recently recognized as an Industry Innovator by the nonprofit group Climate Counts. In 2006, Shaklee initiated a nationwide campaign called A Million Trees. A Million Dreams.™ in collaboration with 2004 Nobel Peace Prize Laureate Dr. Wangari Maathai. As part of the campaign, Shaklee Distributors set out to plant a million trees throughout the U.S.; the millionth tree was planted on Earth Day 2009 at the company’s headquarters in Pleasanton, Calif.
To find out more about Shaklee and our commitment to the environment and the effectiveness of our products go to http://www.cleanandpurelife.com.
About Shaklee Corporation
Founded more than 50 years ago, Shaklee has been a leading provider of premium-quality natural nutrition products, personal care products, and environmentally friendly home care products. In 2000, Shaklee became the first company in the world to be Climate Neutral™ certified to totally offset its CO2 emissions, resulting in a net-zero impact on the environment. With a robust product portfolio, including more than 50 patents and patents pending worldwide, Shaklee has more than 1.25 million Members and Distributors around the globe and operates in the U.S., Mexico, Canada, Japan, Malaysia, Taiwan, and China. For information about Shaklee, visit Shaklee.com.